Diana Scales began DSA Consulting in 1982 after gaining 12 years of experience in public relations and executive administration. Her education and expertise in integrated marketing communications made her uniquely qualified to provide consultation and strategic marketing plans for corporations as well as entrepreneurs. Ms. Scales is DSA Consulting’s principal marketing consultant and directs all activities of the firm. She has also been a marketing professor in the College of Business, the College of Public Service and Urban Affairs, and the Department of Communications at Tennessee State University, as well as the Department of Business Administration at Fisk University.
A native Tennessean, Ms. Scales is active in community affairs. She is past president of Women in Business, Inc. (NAWBO) and was a board member of the United Way Strategic Planning Committee. She has also been on the boards of the American Diabetes Association, The Nashville Advertising Federation, The Salvation Army, and the Nashville Symphony. She was the publicity chair for the 1992 National NAACP Convention and on the board of the Starlings, Boys and Girls Clubs Preston Taylor/YMCA. She is a member of the American Marketing Association, The Nashville Area Chamber of Commerce and the Executive Women’s Golf League.
She is a graduate of the National Grantsmanship Center and currently enrolled in the Ph.D. program in Non-Profit Administration in the Institute of Public Administration and Urban Affairs at Tennessee State University.